CHEESMIO
Visual Identity · Mascot · Print · Digital
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
Allergy-Friendly Cheese
CheesMio is a fictional cheese brand without milk protein, created from the desire to give a chance to those who love cheese but can’t eat it. The brand is built on understanding and playfulness, connecting a functional product with an emotional dimension.
The design was created as a personal response to a problem. The goal was to create a brand that is not only visually appealing but also necessary with the product’s uniqueness clearly communicated and an empathetic campaign supported by a strong symbolic language.
COLOR PALETTE
The CheesMio color palette is playful yet well thought‑out. Its primary role belongs to a rich blue, which feels both trustworthy and energetic. It’s complemented by contrasting tones of green and pink, bringing freshness, lightness, and emotion to the visuals.
The colors also serve to differentiate individual products and help build a clear, visually driven system.
