BOO

Visual Identity · Mascot · Print · Digital

Film Festival

ABOUT THE PROJECT

BOO is a film festival blending quality cinematography with playfulness, emotion, and a unique sense of humor. This design was created as a response to the BOO Film Festival’s open call.

The aim was to create a cohesive visual identity that dares to be different, featuring a friendly mascot, striking typography, and visuals that entertain both kids and adults.

COLOR PALETTE

In a sea of muted film festival identities, this shade of blue truly stands out. It becomes the brand’s signal element, something audiences recognize even before they read a single word.

Blue conveys trust, calm, and a spark of creativity — the perfect fit for a brand that blends the art world with playfulness and education.

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